I don't think that the intention was to fool anyone -- it's called taking the battle to the enemy. Just my 2c, this is great news. But it does suggest that anyone with an incorporated status, especially one which has received a tricky and expensive 501c(3) approval from the IRS had best start dotting the i's and crossing the t's. It won't take long for the opposition to turn this around.
Compared to the dirty tricks and lies of the anti-self defense lobby, this is just a fraternity prank, but man, it feels good to see them on the defensive for a change.
Of course we don't know the facts for sure yet, but assuming this version is true, I'd agree it's a great dirty trick.
Unfortunately the ISRA tricked me by presenting it to me, a proponent of gun rights, as a change of policy, confirmed by the ICHV, without disclosing that the ICHV was them.
If I'd used this "change of heart" of the ICHV in an arguement, I would have destroyed my credibility.
Dirty tricks are OK, but you shouldn't make your friends your victim.