What is interesting to me are the proportions. In terms of who has a presence in talk radio, it's not a 60/40 split, or even a 70/30 split; it's more like a 95/5 split -- a total blowout for the conservatives. This extreme lopsidedness is fascinating to me. It is a striking manifestation of some fundamental difference in the way liberals and conservatives think about things, and I'd like to see somebody really pin down what it is.
And proof positive of this is the recent programming shuffle that happened this week on KABC 790 AM Los Angeles. Gloria Allred (aptly named I must say and formerly on the air from 9 - noon) got bumped back to one hour in the 11 - 12 slot. Seems KABC just can't find a spot where people want to listen to her. Hmmm, I wonder why? They've tried drive home, evenings, weekends, now morning, and she can't seem to make it anywhere.
Who bumped her out? Bill O'Reilly. KABC loves the Allred message, but they know what pays the bills.
Case closed. And no, I don't listen to her. It's just impossible sometimes not to slip in all that bile while surfing channels on the AM dial.
You apparently never listened to Mario Cuomo's radio show. If you had you wouldn't need to request a study. He used out right lies regarding factual matters to support his views. It wasn't hard to debate him.
Why Conservatives Dominate Talk Radio:
(and why liberals have failed to gain even a toehold)
by eddie willers.
Please send $14.95 to eddie willers publishing.
It's actually not so difficult to grasp: simply put, being a true-blue liberal means you have to ignore reality. You have to avoid thinking intelligently about a given question, and actively pursue a simplistic, emotionally-charged answer. The facts are irrelevant, the reality of a situation unimportant. All that matters is how you feel, and this is easy to get after a sound-bite or two...
Anything beyond those sound-bites will require real thought, intellectual honesty and unemotional analysis... Talk radio is all about sensible analysis, liberals are anything but...
This is my take on why the sick liberal mind fails at talk-radio...
From a column by Neail Boortz titled O'Reilly Arrives – Leftists Upset:
Leftists like to come up with a variety of reasons why they fail so regularly at talk radio. The most-used excuse would be that these conservative talk show hosts are only there because they mirror the attitudes of their corporate owners.-PJI covered this in my book "The Terrible Truth About Liberals." Let's take another stab at it here. Liberals fail at talk radio because of the very nature of their political philosophy. The leftist ideology is based on disdain for the individual and on theft.
It's quite easy for a leftist to write a column or an editorial about the need to redistribute income from those who earned it to those who, in the eyes of a "compassionate" liberal, need it. You write the column or the editorial – it gets published – and you head off to suck down a grande caramel latte at Starbucks. You're a writer, so you get to choose just what responses to your column you will read – and whether or not you care to respond to your readers.
Try that on talk radio. You start your hour with a dialogue about the need for some new grandiose government-spending program. As soon as you finish, the phone calls start coming. "Sam, this is Bret. I have a question. I had to go out there and earn that money the government is taking from me for this new welfare program. I have things that I need to spend that money on. My wife is pregnant and I need to start saving for when she has that baby and has to quit work! Say, Sam, can you tell me why you think that this money should be taken from me and spent on these other people who haven't been as responsible with their lives as I have?"
Let's say you're a leftist talker pushing for more gun control. That's easy to do in a newspaper column or a simple commentary. But what if you have to face callers? What do you say to the caller who cites the statistics that clearly show that the easier it is to get a concealed weapons permit, the lower the rate of violent crime?
How do you respond to a caller who asks you to explain just why all of the 10 items in the Bill of Rights confer rights and powers on the people – EXCEPT, that is, for the Second Amendment, which only confers rights on the states.
Another example? You're a die-hard Democrat arguing against the Bush tax cuts. You say that these are just tax cuts for the "richest 1 percent." If you wrote this in a column or an editorial you could walk away, smugly satisfied with the blow you've struck for an egalitarian society. But … you're on talk radio. The lights are flashing. You need to put someone on the air.
A caller then asks you if you know how much of the total income the top 1 percent of income earners claim. You don't. The caller then tells you that the highest 1 percent of income earners earn about 19 percent of the total taxable income.
He then asks you if you know what percentage of all income taxes this top 1 percent pays. Again, you don't … but he does. He tells you they pay almost 34 percent of all income taxes. Then he asks you to defend that disparity. You can't. As a result, your credibility suffers. Your show fails.
Liberals wither and die on talk radio simply because they don't have fact and logic on their side. Their "feel good" sophisms just don't stand up to the onslaught of callers armed with information.
Actually, the 'no audience is available' item may bear further analysis. It is true that the circulation of most newspapers is declining (as are the ratings of the major network news shows.)
This raises the possibility that NOBODY is interested--or, possibly, that 1) the conservatives just won't tolerate the garbage and 2) the 'liberals' can't read and/or won't watch TV any more.