Who is going to walk Buddy, Jr. if he has to be at the studio that early every day? Of course, he doesn't have the discipline to be up that early every day but that's another story.
Good grief, he's just introducing the Beemer 7-series all over the world, isn't he? What nitwit at BMW made this decision? We can express our dismay
here (thanks to lodwick for the link to BMW's website).