[GovernmentShrinker]

My question wasn't why the VD's would bring in a PR firm (that was clear enough, I'm afraid), but why a major PR firm would accept such an assignment.

[JudyB1938]

It's a high-profile case. I think they are merely creating a little PR for THEMSELVES.

[BigBobber]

My question wasn't why the VD's would bring in a PR firm (that was clear enough, I'm afraid), but why a major PR firm would accept such an assignment.

Going from memory, I think the vDs said the PR firm was brought in on the advise of the guy from America's Most Wanted or the Polly Class Foundation. They were told the most important thing in a child disappearance was to get word out as far and as quickly as possible. Once they trail goes cold the child is almost never found alive.

Whether or not the PR firm actually acted in this capacity is another question. But it would have been a legitimate request from parents trying to find their daughter.

[Freedom2specul8]

ah, sorry I misunderstood. That is a good question..

[Valpal1]

< but why a major PR firm would accept such an assignment.

Because QWEST asked them to, and they are Damon's employer.