I get the impression of a company composed of cool and groovy, caring and sensitive new age kinds of motivational speakers for teens. Useless hosebags, in other words, who give the Liberal Arts a bad name. Back when I was a kid we'd get concentration camp survivors and war heroes to talk to us, who had real jobs and donated their time for free, with little preparation. Hell, a lot of parents I knew were concentration camp survivors and WWII vets.
The entire country is being therapized. It's a weird good old boy network between academia, the media, and powder puff entrepreneurs, like the guy who owns the company linked above.