[editor-surveyor]

"cuban economics."

Ain't that the truth!

If yer product ain't sellin' raise the price to make up the difference.

I have a friend who sells gasoline for a penny a gallon less than he pays for it; not much profit, but he makes up for it in volume!

[.38sw]

This same premise - if you ain't selling enough of it, raise the price - is working at BART. Their ridership is down, so they - guess what - are planning to raise the fares!! What a bunch of geniuses. I guess they have to pay for the bit raises they all got last fall...glad I don't have to use BART for any reason.