I never could figure out why some candidates are so easily suckered by the press into believing this. A little bit of cancer is never good. Being somewhat of a liberal scumbag is never good.
You need to do just the opposite, cater to the conservatives who will all show up on election day and vote for you and the moderates (liberals) will vote for you rather than vote for the democrap when they go to vote.
Conservatives far outnumber the liberals in the Republican Party (except in the NE), I don't know why candidates try to appease them.