I do believe that we must be tolerant (oh no) of these people. I was one of those "faith" people. I was raised in it and didn't know any better. I always had questions growing up but was a submissive child and believed everything mom, dad and the pastor said. Now the people I am talking about are wonderful people but most of them have been duped. I didn't really find the truth until I was in my 30's after just reading the bible again and again and it finally sank in. One thing that happens with Faith people is they are frightened of offending God or the Holy Spirit and of course Jesus. Sometimes it just takes a while for it to sink in.
I do believe that many of these people are Christians and believe the basic doctrines of the bible but have been caught up in something they don't understand.
It is a sad situation but many of the name it, claim it people are finding the truth. Just takes time. The big guys raking in the money will never change.
After centuries of exposed religious charlatans, it should stand to reason, that people would be able to see right through them now. In times past, there were no radio, T.V., or internet, and newspapers were filled with only local news. Being BLIND to truth, and then blaming it on one's religious beliefs, is akin to claiming " innoscence ", due to not knowing that XYZ is against the law . That doesn't make it, in a court of law, and neither will claiming that because one was raised to believe in GOD, Jesus, what's in the Bible, any excuse to being rabidlly pro any charlatan, because he / she spouts Scripture. The Bible DOES say, that the Devil can repeat Scripture, far better than anyone else! It also warns against FALSE PROPHETS ! Two millenia ago, the faithful WERE warned against the likes of Hinn. : - )