[rintense]

Well, there is an analogy here (I think). Look at it in terms of the market share bell curve of a new product. To begin with, FOXNEWS started out in a cable news market dominated by the liberal networks of CNN and MCNBC. So, to carve out their niche, they went for the opposite approach- a more conservative one. They established a loyal viewer base, attracted higher ratings, increased market share, and thus, became the number one cable news network on air.

But now, their product isn't so new anymore. Yet, to stay number one, they need to attract new viewers- viewers from competiting networks. And how do they do that? Throw in a few token liberals like Rivera and Greta. It makes them appear more 'balanced'- a term they coined to begin with. And for two liberals who love to argue, what better place than a news network with a conservative base.

[AmishDude]

Yes, I know, market share and competition of ideas, yadda yadda. It's not the liberalism I mind. It's the yecch factor. Greta is just -- yecch.

[Amore]

they need to attract new viewers

I thought they could do it by continuing to get their channel added to existing and new cable systems. People then continue to discover Fox, and they tell their like-minded friends about it.