I'm not old enough to have been even a sparkle in my Dad's eye, but he has told me about that day. He paid a quarter to watch a western - "Heroes of the Saddle" starring "The Three Mesquiteers" at the Strand Theater in Great Bend, KS.
He said the movie stopped and the house lights went up then the manager came in and told everyone. Some got up and left. Dad said he thought about leaving, too, but he didn't want to waste his quarter.