[freeeee]

Investors just want their money. They don't really care one way or another how the company makes it.

The market (through investors) will decide if the losses from consumer boycott will outweigh losses from stolen rental cars.

Proof of identity will become even more important in the future. Will you object to providing a physical description of yourself?

Yes, I will object. And I'll make my preference known to the market in the only language it speaks - with my dollars.

[justshutupandtakeit]

Did you object when you filled out job applications or college applications when that information was required?

There will be no serious boycott of this company for requiring fingerprints. Considering the fact that the per rental profit is fairly low it would take hundreds of boycotters refusing rental to offset the loss of even one car.

This is a tempest in a teapot.

[Ramius]

OK... I tried this a ways upthread but got no takers:

Does a person renting someone else's car have a right to anonymity?

I'm not taking a stand on fingerprints per se, but identification is something that does matter. Specifically: my right to be free from having someone else masquerade as me. There's the rub...