I pay my phone bill as a matter of course, although I think it's a little high for the service I get.
I pay my ISP grudgingly, and I know it's high for the service I get.
I won't pay even a penny to look at a web page.
We already pay a monthly fee to view. I can do without the Internet if I have to. It's like tv; it's only addicting when you are viewing it.