Socialists have a far larger margin of error. They make a mistake or have a history of supporting an issue which polls badly, the media cover it up, whereas with conservatives the issue is magnified, distorted and put in heavy rotation.
Schundler was also sandbagged by a lot of Republican party hacks whose power was endangered by his small government proposals.
Schundler did absolutely the right thing in reaching to minorities. Many, if not most, blacks hold socially conservative views. It is imperative to get them on board.
Hopefully, Schundler remains visible in these next four years and continues to reach out to blacks. I suspect McGreevy & the Dems are going to make things much worse in NJ.