Why New McDonald’s Ad Campaign Will Show Empty Boxes With No Food

Newsweek ^ | 02 25 2026 | Lydia Patrick

[yesthatjallen]

McDonald’s has launched a new outdoor advertising campaign in Germany in which digital billboards sync with the sun to reveal food only after dark during Ramadan.

The Digital Out‑of‑Home (DOOH) posters are programmed so that during daylight fasting hours they display McDonald’s packaging—such as the chain’s red-and-yellow fries container and a closed burger box—completely empty.

Once the sun sets, the same packaging “fills up” in real time, revealing fries and burgers at the exact moment Muslims break their daily fast.

The campaign was created by the German agency Scholz & Friends, whose concept centers on removing McDonald’s most recognizable visual element—its food—as a gesture of respect for those observing Ramadan.

SNIP

[yesthatjallen]

[9YearLurker]

You couldn’t get me to touch a “McPlant”.

[butlerweave]

McStupid

[Skywise]

McColonized

[If You Want It Fixed - Fix It]

Ok Christians, purchase McDonalds only at night.

[BenLurkin]

Happy Ramadan!

[BenLurkin]

Happy Ramadan!

[dforest]

McPlant. Geez.

[V_TWIN]

“whose concept centers on removing McDonald’s most recognizable visual element—its food—as a gesture of respect for those observing Ramadan.”

Good grief

[butlerweave]

They want the muslim business so the nonmuslims should take their business someplace else MORE FRIENDLY

[MarlonRando]

McScared shitless

[I want the USA back]

Another act of deliberate submission to their new masters. Germany has chosen to prostrate itself before their new god. Germany is finished.

Are they that self-loathing? do they feel the need to punish themselves into annihilation?

I noticed they didn’t hide ads for meat on Fridays in Lent.

[omni-scientist]

If only I could hack that. I would put two strips of bacon on it.

[BenLurkin]

Happy Ramadan!

[left that other site]

I noticed they didn’t hide ads for meat on Fridays in Lent.

Good Point.

Nor do they eliminate Cheeseburgers for Observant Jews who never would mix Milk and Meat in a Meal.

Well, maybe McD's "hamburger" doesn't qualify as "meat" LOL.)

[Jane Long]

Does McDonalds also celebrate Christmas and Easter, specifically with food/feast examples, for Christians?

[Jane Long]

Ooh....great point(s).

[BenLurkin]

Happy Ramadan!

[null and void]

McBudLight:

[ansel12]

Before 9/11 we watched decades of elimination of religion and anything religious from our culture, government, public spaces, schools, offices, public buildings, etc. and then 9/11 happened and city airports started building foot washing installations for the taxi drivers, public schools started teaching Islam and Islamic history in a favored light, prayer rooms were designated or built in buildings, flamboyant Muslim dress fought for and defended, and stuff like this.