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Electric Desperation: Tesla and Ford Urge Buyers to Act Fast as $7,500 EV Tax Credit Is Set to Expire
Breitbart ^ | 13 Jul 2025 | LUCAS NOLAN

Posted on 07/13/2025 8:16:24 AM PDT by Mr. Mojo

With the impending expiration of the $7,500 EV tax credit, Tesla and Ford are desperately pushing potential buyers to make their purchases before the September 30 deadline. Donald Trump’s Big Beautiful Bill has ended the EV handout, much to the dismay of Elon Musk, Ford, and others trying to sell EVs to Americans who have not embraced the technology.

Business Insider reports that the race is on for automakers to sell as many EVs as possible before the $7,500 tax credit, a crucial incentive for buyers, comes to an end on September 30. President Donald Trump’s recently passed Big Beautiful Bill is set to eliminate this subsidy, which has played a significant role in making EVs more attractive to consumers.

In response to the looming deadline, Tesla and Ford are taking proactive measures to capitalize on the last-minute surge in demand. Tesla’s website prominently features a banner warning potential buyers about the expiring tax credit and urging them to take delivery by the end of September. Elon Musk’s EV giant is also reportedly sending out emails to would-be customers, emphasizing the importance of completing their purchases before the deadline to qualify for the $7,500 discount.

(Excerpt) Read more at breitbart.com ...


TOPICS: Business/Economy; Front Page News; Government; Politics/Elections
KEYWORDS: musk
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To: Mr. Mojo

Hey, my afternoon is free. Maybe......nah!


21 posted on 07/13/2025 9:05:21 AM PDT by rktman (Destroy America from within? Check! WTH? Enlisted USN 1967 to end up with this💩? 🚫💉! 🇮🇱👍!)
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To: Williams
When you see Toyota jump in more on full electric and new battery technology, the time will have arrived.

Toyota is not going hog-wild with EVs. Toyota is the leader in hybrids, and now, most other carmakers are going in that direction.
22 posted on 07/13/2025 9:08:41 AM PDT by adorno ( )
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To: Georgia Girl 2
The phasing out of EV subsidies is the best thing that ever happened to Tesla which is the reason Elon Musk is not too broken hearted about their sunset.

Musk built Tesla on the subsidies but now Tesla is well established leader of the EV industry and Tesla does not need the subsidies to thrive and grow.

On the other hand, Teslas’ up and coming competitors are in bad need of the subsidies to underwrite the development of their EV offerings so they can compete with Tesla.

Teslas biggest obstacle to growth is not the cost of it's cars- it is increased competition from up and coming EV makers like Lucid and the entry of major automakers into it's market space creating market saturation for what is now a limited niche market for EVs.

The sunsetting of subsidies will put a crimp in Tesla's margins but they are well positioned and well structured for steady, stable growth out of their niche market origins.

Competitors are not well placed at all.

New players like Lucid may not be able to reach the critical mass of sales needed for long term viability and the major automakers may not get the kinds of volumes they need to make their economy of scale business models work.

The loss of subsidies will be devastating to new players and to the major automakers needing to recoup their investments on developing their offerings for volume, mainstream production of what are now limited volume, niche market vehicles.

23 posted on 07/13/2025 9:10:02 AM PDT by rdcbn1 (TV )
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To: Mr. Mojo

When government subsidizes something it disrupts the market. That applies to the car market as well as a collage education. Taking away the subsidy will cause some combination of reduced demand and a lower price.

You can see the impact of the subsidy on the larger depreciation of electric vehicles. If you remove the subsidy from the original price, the amount of depreciation is reduced.


24 posted on 07/13/2025 9:10:17 AM PDT by alternatives?
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To: adorno

Correct for now. Not in 5 years.


25 posted on 07/13/2025 9:14:00 AM PDT by Williams (Thank God for the election of President Trump!)
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To: adorno

You are correct regarding the history up to the present on electric vehicles and New Generation electric batteries. However, that’s not up to date on what’s coming out. Multiple companies big and small are working on the development of better batteries and some have cracked the trick to mass producing them. All the big car companies have a deal with some battery developer with licensing arrangements for when they begin to be mass produced. This is no longer pie in the sky.
Toyota is already offering full electric in their Luxury Line but that’s still the old Battery Technology. The new batteries will be smaller lighter safer charge faster and last longer and many companies have breakthroughs in this area. At this point it’s more of a trick to pick out which company is going to grab most of the market the quickest.


26 posted on 07/13/2025 9:20:57 AM PDT by Williams (Thank God for the election of President Trump!)
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To: Mr. Mojo

I wouldn’t even pay $7500 for a new EV.


27 posted on 07/13/2025 9:21:45 AM PDT by ROCKLOBSTER (Show me a RAT, I'll show you a felon.)
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To: CIB-173RDABN

There are two “fueling stations, located across the street from each other near where I live.
One is a Buc-ees, the other a Travel America truck stop. Both have electric recharging stations that are either incomplete on installation (no workers ) or have not been activated. This EV thing is falling apart.


28 posted on 07/13/2025 9:21:58 AM PDT by 9422WMR
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To: Williams
Correct for now. Not in 5 years.

Hard to predict.

In 5 years, most carmakers may have decided to jus make ICE vehicles and forget about trying to make things that people don't want.
29 posted on 07/13/2025 9:23:50 AM PDT by adorno ( )
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To: Williams

Hybrids work well and are a good fit for existing battery technology. Maybe a good compromise would have been tax credits for hybrids instead of EVs. Then again, hybrid sales have been increasing without credits (to something like 20% of vehicle sales) so it’s not needed. It also shows that people will adopt a new technology if it really works.


30 posted on 07/13/2025 9:28:55 AM PDT by Yardstick
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To: Linda Tripp

wow had no idea


31 posted on 07/13/2025 9:33:16 AM PDT by al baby (Whoopie Cushion Goldberg )
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To: Mr. Mojo
Did Ford have to bribe people to buy his Model T?

Did the manufacturer of the first refrigerator have to bribe buyers?

People know a good thing when they see it.

32 posted on 07/13/2025 9:34:10 AM PDT by Texas Eagle ("Throw me to the wolves and I'll return leading the pack"- Donald J. Trump)
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To: Organic Panic

Yep, all that the subsidy did was allow them to raise the asking price by that amount.


33 posted on 07/13/2025 9:36:23 AM PDT by aquila48 (Do not let them make you "care" ! Guilting you is how they. control you. )
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To: Yardstick

I bought a new vehicle a year and a half ago. I looked for a plug in hybrid that also met my moderately complex requirements. It didn’t exist, but there’s no reason it couldn’t have. Might have existed if all the manufacturers hadn’t been scrambling to meet Dem EV mandates that Trump has rescinded.


34 posted on 07/13/2025 9:39:40 AM PDT by FreedomPoster (Islam delenda est)
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To: Mr. Mojo

Getting old is funny (what, like a clown?).

I read the headline as “Electric Deportations”, and had the vision of self-driving Teslas taking their charges south, only unlocking at the country of origin.


35 posted on 07/13/2025 9:46:07 AM PDT by Rinnwald
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To: FreedomPoster
Ford has a HUGE battery plant on I-65 in Kentucky that is just now about to open up. I cannot imagine they have enough demand to justify the extreme capital investment, without government requiring EVs. Which is no longer the case under Trump. $6 billion this article says.

The UK and continental Europe is still stuck on stupid where EVs are concerned - Ford of Europe can make use of the batteries.

36 posted on 07/13/2025 9:47:36 AM PDT by Charles Martel (Progressives are the crab grass in the lawn of life.)
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To: Mr. Mojo

So, they aren’t worth the price? That’s too bad.


37 posted on 07/13/2025 9:49:43 AM PDT by SaxxonWoods (The road is a dangerous place man, you can die out here...or worse. -Johnny Paycheck, 1980, Reno, NV)
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To: CIB-173RDABN
Why would anyone buy an EV is beyond me.

Fully agree.

1900: Why would anyone buy a gas-powered automobile is beyond me. Transportation by horse is where it's at!

Sound familiar?

38 posted on 07/13/2025 9:49:45 AM PDT by gw-ington (Riding the Trump Tariff Train ...)
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To: Mr. Mojo

My Democrat brother-in-law who has triple the monthly income that I have has bought an electric electric BMW and a couple of electric Volvos. My question is why is the government giving him $7,500 to buy something that I cannot afford if I wanted it? I estimate that the government his subsidized his luxury car buying to the tune of about $20,000.

There is a great deal of irony when you think about the fact that Democrats are constantly whining that the evil rich get the tax breaks. And yet only the people with more money can afford to buy electric vehicles and get the free money.

I’m not sure I would take an electric car was given to me


39 posted on 07/13/2025 9:50:26 AM PDT by ChildOfThe60s (If you can remember the 60s, you weren't really there)
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To: gw-ington

“1900: Why would anyone buy a gas-powered automobile is beyond me. Transportation by horse is where it’s at!”

They didn’t have to subsidize gas cars to sell them. As they improved and as enough gas stations were built, they took over.


40 posted on 07/13/2025 9:53:22 AM PDT by SaxxonWoods (The road is a dangerous place man, you can die out here...or worse. -Johnny Paycheck, 1980, Reno, NV)
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