The real reason for Prime Day sales plunge is that the sales are really LAME this year. I’ve been checking Slick Deals for heads up on good Prime Deal sales and so far I’ve been UNDERWHELMED.
I was shopping for an electric mower. It was $599 on Amazon prime with free shipping. I checked at the local Lowe’s and not only was it the same price, but I got an additional free battery. The batteries are around $299. No vendor on Amazon offered a free additional battery. I think people are just becoming more discerning and checking local options.