In 'very abnormal' development, longtime sponsors bail on San Francisco Pride

San Francisco Chronicle ^ | March 17, 2025 | By Timothy Karoff

[artichokegrower]

Several longtime corporate sponsors of San Francisco’s Pride celebrations are pulling their funding for the festivities, leaving Pride organizers searching for another way to raise $300,000.

[artichokegrower]

Ford told KTVU-TV that those sponsors included Comcast; Anheuser-Busch, the company behind Budweiser and Beck’s beer; wine company La Crema; and Diageo, the beverage company that produces Guinness, Smirnoff and other alcoholic drink brands

Budweiser! Haven’t they learned?

[BobL]

They probably each paid $100 or so to get their names out. USAID likely paid the other $299,600.

[Liz]

Gay parade sponsors
<><>Comcast
<><> Anheuser-Busch, the company behind Budweiser and Beck’s beer;
<><>wine company La Crema;
<><>Diageo, company that produces Guinness, Smirnoff and other alcoholic drink brands

[TexasFreeper2009]

I would like to point out that pride is also a sin.

[bk1000]

No company that sponsors any of that crap will get a dime of my money.

[Mr. Lucky]

Good point.

[HIDEK6]

Beat me to it, except for the hundred dollars part.

[j.havenfarm]

There’s that, and Anheuser Busch will attest to that. But maybe some of these companies are done with indulging these goofballs. It’s got to get tiresome

[healy61]

Let them pay for their own parade. We are told that gay men are, as a category, the wealthiest travelers. So. go spend some money.

[No name given]

Apparently not.

[No name given]

That’s correct.

[Worldtraveler once upon a time]

So sponsors are “pulling out?”

[No name given]

Exactly, if they wish to flaunt their sinful lifestyle choices, let them do it on their own dime.

[RWGinger]

Budweiser pulled their sponsorship.

[RWGinger]

Doesn’t it say in the article that Anheuser Busch pulled their sponsorship?

[brooklin]

Evidently they did. It says they pulled their sponsorship.

[gunnut]

They have pulled their funding. That is what they are complaining about.

[lovingliberty1965]

The fact that the people of city won’t donate enough money for this parade means even the majority of san francisco citizens hate this crap

[Opinionated Blowhard]

Earlier this month, Ford announced that San Francisco Pride was ending its relationship with Meta, the parent company of Facebook. Ford noted that the nonprofit was pausing its relationships with sponsors that don’t align with San Francisco Pride’s values.

So the Pride Parade director started terminating sponsorships that didn't align with "Pride's values". Looks like that wasn't such a good idea.

[larrytown]

They probably each paid $100 or so to get their names out. USAID likely paid the other $299,600.

Bingo.