How many minds would be changed by more Trump ads on networks that nobody is watching anymore? This isn’t 1996. Trump is crisscrossing the country now holding huge rallies, which are much more effective than spending big bucks on ads.
Many, many millions of people.
Trump is crisscrossing the country now holding huge rallies, which are much more effective than spending big bucks on ads.
Not in the least - that's a tiny tear drop of voters that are affected by that. Yes, getting the base motivate does matter - but it alone won't decide the election. Certainly conceding a large portion of the electorate is not a winning strategy given some states may be decided by a fraction of a percent of the vote.