“the largest beer brand in the industry,”
“Heinerscheid, who in July 2022 became the first woman to lead Bud Light—”the largest beer brand in the industry,” as her LinkedIn reads—in the company’s 40-year history, said that her mandate at the company, from the very beginning, was to evolve the brand and make it more inclusive.”
“...said that her mandate at the company, from the very beginning, was to evolve the brand and make it more inclusive.””
Well, that just means Budweiser got stupid. Most executives would have been satified with increased sales.
“Heinerscheid, who in July 2022 became the first woman to lead Bud Light... said that her mandate at the company, from the very beginning, was to evolve the brand and make it more inclusive.”
That’s how women think, they want to make it more inclusive they get a trans to endorse it when really all she had to do was one slight change to the branding.
i.e. Smooth Bud Light
It was the #1 brand. What could be more inclusive than that?
They have excluded magnitudes more people than they ever could have included.