Joy-that word’s been going around lately. Contrast with Trump?
Kraft durch Freude! - Komarad Kamala
It took some searching, but I found the Strength through Joy campaign posters. (Germany 1938-1945) If an ideology can’t offer anything of substance, they go for a meaningless but psychologically loaded term like “joy.” Enjoy at the link.
https://perspectives.ushmm.org/item/photograph-of-strength-through-joy-event-at-strandbad-wannsee