In both my personal and professional experience as a comp case manager, it is both. Working age men under 40-45 are actually a bit more into asking for the latest drugs for their weight and other issues, rather than go to PT, on a healthy diet, etc. I’m female- if I were young, i would not give a wuss like that the time of day...
I’m talking about population wide, you seem to be wanting to respond to someone claiming that no men are susceptible to these advertising battles for gullible people, instead, read my posts.