That’s it. All the online resumes in the world get trashed when Joe in Accounting has a friend he says is good. Social Proof is the whole game - in business and personal relationships. This is hard on introverted techies, who tend to want to hide in the corner and just do work - but that road leads to unemployability.
I got a job simply from giving a presentation at a local Users Group. Recruiters attend the meetings, and one in particular, offered me a job on the spot afterwards.