It depends on who can do the most to promote the product.
Think NBA all-star game-1990’s. Magic Johnson, HIV positive and retired played in the game otherwise nobody would watch. How can one be an all-star if he doesn’t play?
Next-MLB baseball’s universal DH. Brings more offense in the game but it’s not baseball.
NFL-Where do I start? Can’t touch the QB or the receivers. More offense is what the viewers want. I remember when football was 55% running plays.
You might be on the wrong thread.