“South Jersey is pretty is pretty conservative.”
Certain parts are, just like certain parts of North Jersey (e.g. Hunterdon, Warren & Sussex Counties). But in 2020 the only southern NJ counties that Trump won were Cape May, Salem and Ocean. Sleepy Joe won Cumberland, Atlantic, Gloucester, Camden and Burlington.
I lived in Salem county for a couple of years in the early 90’s. Woodstown. Population at the time was about 3,000. Nice and normal people by my southern standards. Never got crossways with anyone in that town.