I think nowadays more women watch the Super Bowl than men. It certainly was that way in my house, I didn’t bother.
I grew up playing and watching sports including football. I guess its ingrained in me. I have a lot of fun with it, especially my analytics which I find are pretty insightful as it was in this Super Bowl. Not useless or hocus-pocus analytics but actual useful analysis that helps predict who and why the winner might be. Plus I love watching top skill in action.