> A simple, honest and straight up apology might help. <
Bingo. If some guy wants to go trans, I don’t care. It’s a free country. But don’t shove it in my face, and pretend it’s everyday normal.
Bud made a mistake. Listen, Bud executives. Sincerely apologizing wouldn’t mean you’re anti-gay. It would just mean that you did not match your ad to your audience.
Sort of like picking some old white woman to be the spokesperson for black hair products. It’s dumb. And it’s a bit insulting. But it’s not the end of the world. It can be fixed by a sincere apology.