GREED, GREED, GREED.
And may it lead to even FURTHER decline of the nfl.
I think the NFL is forgetting where their bread is buttered. Their appeal is that every man could relate to the sport and watch it on TV while drinking bud light (a joke, I know). But if you change that formula that's working, you're a fool.
Networks now cater to the female audience. Note the products the ads are touting now during football games versus back then.