They do it, only because of political pressure and promises of $$$ awards and social-engineering from government. Its a state-run industry attitude, not very different from what you might see in the Soviet Union or China.
As such, we can expect the US auto industry to be destroyed and become a ward of the state
Fascism at work.
Once the 15 minute cities are mandated you won’t need a car at all and you won’t to able to converse with anyone with opposing opinions. Your citizen freedom rating has probably already been determined by your purchases and lifestyle choices. The future is going to be wonderful.