I'm no real judge of bud light because I have no use for any light beer {even Yuengling} but I can judge stupid ad campaigns, and bud stepped on it's crank wearing old fashioned steel spiked golf shoes {from which there is no recovery}.
All of the charities, superbowl ads, giveaways are never going to convince hardhat beer drinkers that bud light was not giving them the middle finger salute when they dressed a man as a woman and ridiculed all fat bellied, bald boys at the clubs...VFW, Firemans, Amvets, Moose, Eagles etal.
Newsflash...If you upset your customer base, they may not buy your stuff.
A lesson the House GOP Rinos have not learned.