It once heard that Japanese auto makers are headed up by engineers, while American automakers are headed up by salesmen and marketers, and that’s why Japanese cars are so consistently superior. Jim Farley is a marketing and customer satisfaction guy.
He's trying to appease the politicians in the U.S. But he has a winning product. Trucks that run on ICE. If it ain't broke, don't fix it.
“ Jim Farley is a marketing and customer satisfaction guy.”
Only as long as he thinks the federal government is his “customer” who needs to be satisfied.