“went woke in a desperate attempt to stem the decline”
I would like to see more data to evaluate that statement—my suspicion is that the owners of Disney were/are perverts and that was their primary motivation.
Successful businesses respect and honor their customers—executives who choose to go another way do so not out of stupidity but rather because of ideology.
In July 2023 television viewership dropped below 50% for the first time in history, but the trend has been in that direction for decades.
https://variety.com/2023/digital/news/linear-tv-viewing-share-low-streaming-record-high-nielsen-1235696629/#!
Television news (propaganda) has been in decline since 1996:
https://www.pewresearch.org/politics/1996/05/13/tv-news-viewership-declines/