Target's had uncontroversial pride displays & clothing for many, many years. The problem this year was the trans-focused bathing suits. It was a monumentally bad decision that totally misread the market. And perhaps deliberately so.
They have misread the country. You can force tolerance through laws but you cannot force acceptance. Have you ever heard how teenagers today talk about the gays students they deal with? There is definitely no acceptance there and this is supposed to be the generation that is more accepting. Your average gay man or woman who live their lives privately, like the rest of us, should really be worried about the radicals in their midst. Unfortunately, all gays are being painted with the same brush now and even tolerance is wearing thin.