Like it or not, television and social media is where a LOT of the public gets its news, opinions and general information. I wish it were not so, but it is. Conservatives need to learn to be competitive on all platforms.
You probably don’t object if a sitting senator gives a conventional speech to a group ranging from a few dozen to a few hundred people. That takes just as much time as a podcast that can be seen by thousands, possibly millions if it goes viral, and that will be available for later viewing until he takes it down.
The podcast, in fact, would take much less time if you factor in the logistics of getting to and from the venue for the speech. The talk has to be written either way. I don’t know how Cruz handles his podcasts. I gather from the article that it is a regular thing. He probably has a regular senior staff meeting to kick around ideas for upcoming speeches, both on and off the Senate floor, as well as podcasts, op ed pieces, and any other forms of communication. His staff probably does a first draft and Cruz, who seems to speak precisely, probably does a close edit. It’s now part of the routine.
So what the heck is wrong with a senator finding a platform? The left very much wants information dominance. The left wants to control all platforms, deplatform people at will, and manipulate algorithms to control what users will see. Conservatives need to be more active, not less, to preserve venues for public engagement and discussion.
Or is Donald Trump the only Republican you think should use twitter/X?
What if the platforms censor or ban conservatives?
television and social media is where a LOT of the public gets its news, opinions and general information.
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That’s why I tell folks to check out
Real Americas Voice channel on ROKU.