Many people still clamor for an apology but what good would that do now?
Moreover, the only apology or statement that would matter would be a categorical repudiation of ‘trans.’ Male cannot become female and vice versa.
That will never happen so they’ve made their choice already or had it made for them. Madness but then so is all of ESG.
My expectation is that Bud Light will eventually simply be rebranded without any change in the already horrid product. Eagle iconography is already part of AB’s marketing eg Budweiser. BL will become ‘Bud Eagle’ to tie in with the iconography. It will still suggest ‘light’ beer since eagles fly and float on the winds. And it will be a cynical exploitation of patriotism.
It will also be a shot across the bow - or beak - of Yuengling. Yuengling have been playing up the homegrown angle for some time and have a light beer called Flight.
Words never matter.
Actions do.
All senior executives should have been fired immediately.
Then the words can be spoken—if they are the truth, the whole truth, and nothing but the truth.
“The senior executive team we just fired hated and insulted our customers. That is why we fired them.”
Yuengling has a light lager that competes w/ Bud Light or Coors Light. Yuengling Flight is a low carb light beer that competes w/ Michelob Ultra.