Posted on 07/27/2023 5:50:55 AM PDT by cotton1706
In a move aimed at streamlining its operations and adapting to changing market dynamics, Anheuser-Busch, the world's largest brewer, revealed its decision to lay off positions across its U.S. corporate staff. The restructuring, announced by the company spokesperson and quoted by CNN, is intended to simplify and reduce organisational layers to position the company for future long-term success. However, the layoffs will not affect frontline staff, including brewery and warehouse workers, drivers, and field sales personnel.
Anheuser-Busch clarified that the job eliminations would account for 'less than 2 per cent' of its U.S. employee population, which currently stands at over 19,000 nationwide. Based on this figure, approximately 380 positions are expected to be affected by the restructuring.
'Drunk in Controversy'
The move comes after recent market shifts that have presented challenges for the American beer giant. In a surprising turn of events, Mexican lager Modelo Especial, brewed by Constellation Brands, surpassed Bud Light, brewed by Anheuser-Busch, as the top-selling beer in the United States in May. For over two decades, Bud Light dominated the sales charts until a controversy involving transgender influencer Dylan Mulvaney hit the brand's reputation.
(Excerpt) Read more at wionews.com ...
Ever notice on the commercial they came out with all the people saying what part of the process they do never includes I drink the beer?
Mexican lager Modelo Especial
Say what you want but as far as imaging goes, consider this, Mexico is viewed as a male dominated state. Whatever their brew tastes like, its name exudes that national image not that of a panty waisted euro trash emasculated mannequin.
Mexican beers, for all intents and purposes are German beers, the original brewers there came from Germany.
“Weasel Words . . .”
They need to fire both their marketing and PR staffs down to the janitorial level.
Then all the Executive Suite management needs to resign.
Then come talk to us and say we went woke, we lied about it, we hated you—but now we get it.
Heh.
They can’t hide what’s forthcoming in their financials without such actions.
Expect more cost-cutting masquerading as lies to cover their rotten decisions...
“The CEO still won’t directly comment on the mistake.”
The American CEO has a Harvard MBA and at least in the old days they trained their students to come clean quickly and make radical moves when you start losing customers.
This guy has gone the exact opposite route.
Godless Reprobate Leadership and Cross-Dressing Dude Takes Down Corporate Brand Name
Film at 11
In desperation, blame shifted in complete denial
Well, he once worked at.......
My thought exactly. They need to get more Harvard grads, and bring the entire empire to the pits.
Just another exercise in corporate babblecrap.
Modelo is what’s in my fridge now.
Anheuser-Busch really screwed the pooch, didn’t they?
Bud Light is especially vulnerable to boycotts.
There are several equally tasteless light beers available.
All their past successes were due to clever advertising.
Now their fall is also caused by not so clever advertising.
Is the marketing expert who thought the transsexual campaign would be a good idea still employed?
Billions lost, layoffs, brand destroyed but all of that is preferred to issuing a clear, simple actual apology. The delusional power of woke
The brand ain’t coming back.
They’re fancy-pants corporate raiders.
The whole Mulvaney fiasco was to appease their BlackRock debt holders.
After employee reductions will come asset sales.
As long as they keep positive cash flow going. That’s all that counts to them.
Excellent point. A perfect example is the Dos Equis ad campaign featuring "The most interesting Man in the World."
Disclaimer: I am a beer snob.
Although I rarely drink mass produced beer, when I do, Modelo Especial is on my short list along with Coors Banquet.
Those old time style commercials seem so alien now. They don’t even know how to appeal to normal everyday Americans. It’s weird isn’t it.
He’s ex-CIA so he’s probably a complete psychopath.
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