Here’s what’s behind that insane assertion that Modelo is America’s best-selling beer:
Modelo is not even a major brand in the U.S. It is, however, the best-selling brand in Latin America. So it’s the now the best-selling brand IN THE AMERICAS. Not in America, but the AMERICAS.
So why are the news media so hell-bent on repeating this bizarre “mistake”? Simple: Modelo is also an Anheuser-Busch brand. They’re trying to rescue Anheuser-Busch by getting people to switch to the A-B brand people are least likely to recognize as an A-B brand.
I believe you are mistaken.
According to Circana, the top-selling beer brands in the U.S. in May included:
Modelo Especial ($333.1 million)
Bud Light ($297.3 million)
Michelob Ultra ($267.6 million)
Coors Light ($241 million)
Miller Lite ($216.4 million)
“Modelo is also an Anheuser-Busch brand”
Not in the United States it isn’t. It belongs to Constellation Brands, or what used to be known as Canandaigua Wine Co. of Canandaigua NY.
Thanks for clearing that up. I never heard of Modelo until this fiasco.