They’ve probably gotten an infusion of cash from people who don’t drink beer but LOVE lgbt, to offset the sales losses.
Because the point of corporations is not to sell your product dontcha know! It’s to support leftist causes.
That is, at best 5% of the U.S population. Probably less. That’s diminishing returns and no way to build long term sales or brand loyalty.
CC
I'm willing to bet that the entity driving all this is invested in multiple beer products/brands and probably views a loss of sales for Bud Light being offset by an increase in sales of their other brands.