Posted on 06/23/2023 8:56:03 AM PDT by Morgana
Despite intense backlash recently over rival Bud Light's partnership with LGBTQ and transgender star Dylan Mulvaney, Coors Light is remaining the title sponsor of the Pride parade in Denver.
Anheuser-Busch, which makes Bud Light, has lost $27 billion in value due to a campaign with Mulvaney that upset conservatives. Then the company upset progressives too after failing to support Mulvaney through the backlash.
Molson Coors, which is headquartered in Golden, Colorado, about 15 miles west of Denver, is standing by, with the parade remaining 'The Coors Light Denver Pride Parade' set for Sunday.
Several major corporations have backed the event - which is expected to draw over 100,000 visitors. Fellow alcohol manufacturer Absolut and companies such as Verizon, Visa, Walmart, Amazon and Target have backed the event.
However, local LGBTQ+ rights leaders see Coors sticking by the parade as a huge moment when it might be seen as a damaging business decision in the wake of the Mulvaney controversy.
'This is kind of the hard part of allyship,' said Rex Fuller, the CEO of the parade organizer Gay Lesbian Bisexual and Transgender Community Center of Colorado, told Axios.
'We are in a time period when it can be quite fashionable in some corners to pretty openly express homophobic, transphobic (sentiments) and racism, and I think that can make this uncomfortable at some points.'
Adam Collins, Molson Coors chief communications and corporate affairs officer, gave a statement to Fox News standing by the parade.
'At the end of a long day or the start of a great night, everyone deserves to feel comfortable having a drink and being themselves,' Collins said.
(Excerpt) Read more at dailymail.co.uk ...
He’s a political hack
These companies are so stupid
Yea, I prefer the The Belgian White Beers, like Allagash White from Maine. I used to drink Bud Light when I was drinking more than a couple, it wasn’t bad.
Now I’ve gone to PBR or Labatt’s Blue Light when I want more than a few beers on a Saturday afternoon or during a beer golf league.
Perhaps this is part of the problem. If where you live everybody is urinating rainbows you might think that's the weather across the whole nation.
Anheuser-Busch and Coors doing the job Mr. Ness couldn’t.
They are scared of Blackrock. If they oppose Blackrock, the management team will be fired, the company will lose access to bank lines of credit, etc. Therefore, they are less scared of customers not buying their products than they are of Blackrock.
Jack Daniels is the only distiller which has gone full WOKE, unless I’m missing others.
Dump AH Stock ASAP
The corporations serve their masters. They know if they all stick together, the people can’t boycott all firms.
“urinating rainbows” — LOLOL...yes, that captures it!
Not many are “urinating rainbows” here in North Idaho.
They will be sorry.
If you have to drink beer, support your small local breweries.
It can be sometimes inconvenient, but the beer is usually light years better than that mass produced swill.
And once you drink good beer, you’ll never drink that other crap again.
And if you don’t want to do that, find one of the many craft beers that are out there are not political in any way and buy that.
Light Beers are appropriate for gays and perverts.
WOW, large market to target…… hope they don’t lose any current market share….
If we have to do without beer to save America, who needs it?
Shiner
Yuengling is all I’ll drink now. And I’ve cut down consumption to twice a month and only with dinner.
Remember, behind all this apparent fixation with the LGBTQ propaganda, are several financial institutions, not the least of which is BlackRock, which demands, as a condition of their financial assistance in times of limited cash flow, acceptance of the “equity, social, governance” postulates as a major requirement for loan approval. BlackRock offers institutional investors a robust array of fixed income solutions, across our fundamental, systematic, and credit platforms. And as such, they have unusual leverage in imposing their demands, guided not by proven and widely accepted business standards (Is the applicant creditworthy? Do they have good record of repayment? Are they well established in their markets?), but go much further, in that the products or services offered are “socially beneficial”, that the balance of employees reflects the surrounding community within which they operate, or that pay grades reflect not productivity, but are equalized across race, education levels and gender roles. Acceptance of the role of government in the business transactions of the corporate entity must include support of and allegiance to the current regime in power.
In other words, conform to our demands, or wither on the vine, suckah. Many businesses that found themselves in a precarious financial position during or after the COVID Wuhan virus “Plandemic”, were unable to find investors ANYWHERE.
In rode the “Black Knights”, offering terms that could not be refused, but also not to be confused with good lending practices.
Now these same businesses and entities find they are hopelessly mired in these stifling restrictions and inordinate demands that they support the whole program, or go bust.
They end up going bust anyway (you know, “Go woke, go broke”), but then the investor can pick up still another quantity of industrial holdings for perhaps pennies on the dollar.
This is predatory lending, and is supposed to be prohibited by law, or it should be, but is no longer being pursued or prosecuted.
That’s exactly how it works. No one in the room has the stones to stand up and say we shouldn’t do this
“FASCISM”
Yup check my tagline
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