The cause of bringing attention to the company is not relevant. What’s relevant from the company’s point of view is that the attention is there. What the company failed to take into consideration is “the Streisand Effect.” Barbar Streisand tried to have a photo of her California property taken down from a state database. She sued California. Before the lawsuit no one had downloaded the photo. After she filed the lawsuit people burned up the internet downloading the photo. The individual people running companies are not idiots. But when you put a bunch of them together the summation of the whole results in the company doing idiotic things. No individual in Ford would have made a conscious decision to let people burn to death in their Pinto cars. But the company made a decision, in writing no less, that paying off the family members of people who died in the fires caused by their bad design was cheaper than fixing the issue. In the end, they had to fix the issue anyway and they lost reputation and trust. I saw companies I worked for do the same thing over and over.
Ah, thanks for explaining the Streisand effect! I had not heard about that and now this all makes more sense, in a backwards sort of way 😁