I would say the 60% drop is closer to reality than the 20% being bandied about.
Another side benefit of this brouhaha is that the creepy transvestite Dylan has been mostly invisible since this all started. And that's okay by me.
The other day I was in a training class full of mostly Regular Joes and they all had a good laugh when the topic of Bud Light came up. These guys weren’t political junkies but were well aware of the issue and definitely weren’t going to be buying Bud Light anytime soon.