I guess “boycott” is the abbreviated description of what happened to BudLight, but I don’t think this was a traditional organized boycott. I think it was spontaneous and near-universal revulsion. There’s obviously no way to know, but I’d wager that if this “boycott” were somehow organized, the dropoff in sales would actually be significantly less than it is.
I saw this described elsewhere as a “brand collapse”
Remember when entertainers and business people were wise enough not to mix politics with business?