It isn’t really a boycott in my opinion. Yes, for some. But I think it is more about people just being turned off. Some things are iconic and you don’t mess with them. These iconic goods become part of a person’s self-identity like the jeans you buy or the cigarettes you smoke and the beer you drink. People tend to be very loyal to things that are part of their identity. When the brand messes with that it changes the way people think about themselves. So the people adapt. I don’t think it’s as much to do about “trans hate” or an active “boycott” as it is that people lost their affinity for the brand and don’t identify with the brand as part of their lifestyle anymore. They don’t really care about Dylan Mulvaney - they care about themselves and Bud Light doesn’t fit with how they view themselves anymore. It was entirely a self-inflicted wound and I don’t think it’s going to recover anytime soon not because of anger but because they messed with how people view themselves as Bud Light drinkers.
It never was a good beer, if you can call it beer. But that’s a different story. But as you also pointed out - people may have noticed that, in trying something else to drink for whatever reason that there are better adult beverages out there, and won’t be returning to that swill because it’s tastes like carbonated mule piss in a can.
...and just like that, it wasn't cool anymore...
Bell-bottom jeans
Tube tops
Platform shoes
Clog shoes
Polyester leisure suits
Folding sunglasses with a hinge in the middle
Mullet hair cuts
Piano-key neckties
Clothes with shoulder pads inside
Pastel clothes popularized by the television show "Miami Vice"
Sweatshirts "with the collars torn off like in that 'Flashdance' flick"
Hair poofed up with hairspray
Wine coolers
Grunge flannel shirts
Zima alcoholic drinks
...Budweiser and Bud Light
It’s not about trans “hate” whatsoever… they just throw the hate card out there and sometimes it sticks. That’s how they move the ideology forward… No debate and call people phobic
Bud light, Dylan the 12 year old and the ridiculous way Anheuser-Busch is trying to recover from this fatal wound is the end of them.
Have you noticed how Dylan the 12-year-old is completely silent these days? Where is that loud mouth?