Target CEO DEFENDS marketing ‘tuck-friendly’ women’s swimwear
‘When we think about purpose at Target, it’s really about helping all the families, and that ‘all’ word is really important,’ he said.
‘Most of America shops at Target, so we want to do the right thing to support families across the country.’
https://www.dailymail.co.uk/news/article-12116323/Target-CEO-DEFENDS-marketing-tuck-friendly-womens-swimwear.html
Target corporate knows they are pushing something the majority of Americans do not endorse. However, they probably are thinking they have no choice. The ESG hardliners probably tell them, “Nice institutional investors you have there. It would be a shame if they all suddenly started selling their stock. For then your corporation might be downgraded to a ‘sell’”
I suspect that type of message is being delivered to a lot of companies.