Bud Light’s sales drop is accelerating amid Dylan Mulvaney fiasco — and is now spilling into other Bud brand

New York Post ^ | 5/9 | Lisa Fickenscher

[nickcarraway]

Bud Light’s downward spiral has accelerated in the wake of the Dylan Mulvaney debacle — and the carnage has begun to spill into Anheuser-Busch’s other mega-buck brands, The Post has learned.

Nationwide retail sales of Bud Light were down 23.4% versus a year ago in the week ended April 29 — worse than the 21.4% decline they suffered a week earlier, according to Bump Williams Consulting and NielsenIQ data.

Meanwhile, as beer drinkers discover how many other beer brands fall under the Anheuser-Busch umbrella, the backlash is widening, according to the fresh data. “It’s an Anheuser-Busch portfolio problem now.”

[MeneMeneTekelUpharsin]

Folks finally waking up. I must be dreaming.

[crusty old prospector]

Promote that woman!

[Clutch Martin]

“Promote that woman!”

The marketeer who lives in a bubble...

[Brian Griffin]

https://en.wikipedia.org/wiki/AB_InBev_brands

[Starboard]

Bud is not your bud.

[drSteve78]

It may be that Dylan Mulvaney will have to drown in an act of BudLite-icide, and then cancel the influencer and the brand label to start over.

[noiseman]

Anheuser Busch has to choose between degeneracy and solvency. The only possible way they can save their business at this point is a FULL acknowledgement that what they were promoting is morally wrong and reprehensible, and offer a FULL apology. I suspect as a typical woke company they’ll never do that, so adios AB.

These companies don’t get that they can’t just tiptoe around their pushing of immorality and offer a tepid “my bad” when the silent majority of normal people lash out at them. The only acceptable response is to admit that wokeness IS immoral. They have to be forced to choose between the freaks and us, and not allowed to get away with trying to pacify both groups.

[Starboard]

I don’t always drink beer but when I do, I prefer a brand other than Anheuser-Busch.

[Howie66]

I would send them a “Tough Sh*t” button but I am fresh out of them.

[tennmountainman]

Oh my. My, my, my.
Bud Light and other AB products in trouble.

[Billthedrill]

“We need to clarify the facts that this was one can, one influencer, one post and not a campaign,” Doukeris told investors during an earnings call last week.

We need to clarify the clarification - it was two paid Instagram spots by an influencer who reaches millions of people, so yes, it was a campaign, Colonel Custer.

[Dalberg-Acton]

[Dilbert San Diego]

Yep , the way the world is now, companies feel a need to prove that they are liberal. There’s no way they could come out and say that there’s something wrong with being transgender.

[drSteve78]

Bud Light and other AB products in trouble.

There are a lot of beer names not to choose to drink.

[joshua c]

in other news

yuengling sales are up

[Starboard]

You’re right, acknowledging their colossal blunder isn’t going to happen. No way they will ever admit that they insulted their loyal consumers and destroyed the brand.

Corporate accountability is as dead as political accountability.

[Fungi]

Anheuser Busch Phone Numbers and Emails
Toll-Free Number:
(800) 342-5283

[j.havenfarm]

I don’t think that is necessary. Rather I think it would be sufficient to acknowledge that correlations are not political actors, should not pretend to be our moral teachers, that they’ve learned their lesson and won’t get involved in social/ political issues again.

[joma89]

Some folks are waking up. Most are still asleep and sadly will never wake up.