There is no “misinformation”
Your company got in bed with a sicko…
A man who pantomimes being a woman on social media, largely to an audience of children and teens.. it’s despicable, and has yet to in any way actually take ownership of your actions.
When you say, you had no idea this happened, I do believe you.
When you say some low level person on contractor was responsible for having this can made, I believe you.
However you hired the nitwits who pushed this DEI insanity. You set up systems that let some low level person make such a stupid decision and execute on it without oversight and you continue to refuse to simply own it.
Someone signed off on making that can, I highly doubt it was the CEO.. but if it wasn’t someone high up in the marketing department… it should have been.
I guarantee if I was running a department and my department cost my company 25% of its sales due to any reason I wouldn’t be given a leave of absence I’d be flat out fired. As would 99.9999999% of the rest of the world.
Until you admit that while this man is free to live his life however he wants, that getting involved in any way with a man pantomiming being a woman mostly to an audience of teenagers and children was a horrible and wrong.. no matter how low the employee was who did it… until AB does that, they will continue to tank.
You can have a loud minority who doesn’t drink much of your product anyway as your enemy. Or you can have the vast majority of your consumer base write you off.
Simple decision, in a sane world, but we left the same world
long ago.
More accurate imho. Almost a tranny version of Pee Wee Herman.