Bud light, like just about all other light beers, tastes like watered down beer. It’s basically a beer you buy when you’re going to drink a lot of it, and you’re watching your calories. You order a bucket of it.
IOWs, the difference between one brand and the other is marketing, and marketing of light beers was always intended to take the stigma out of it being a “light” beer.
Had it been a non-light beer with a distinct following, e.g. Coors, or PBR, or even plain Budweiser, because of its taste, they might have been able to weather this.
But, men drink Bud Light because their Dad drank it, or because you started drinking it, and it’s your brand,
So, stripping away the cover, to buy it is gone.
No way, now how any guy is ordering Bud Light ever again, unless he’s a dumb ass and doesn’t know what’s been going on.
You live by the ad, your die by the ad.
IOWs, the difference between one brand and the other is marketing, and marketing of light beers was always intended to take the stigma out of it being a “light” beer.
The only brewery that’s ever come close to erasing that stigma was Amstel, IMO. For a while they ran an ad touting that Amstel Light had won some competition. Citing that winning wasn’t unusual for them, they continued “What WAS unusual is that it wasn’t a light beer competition.”
Brilliant.