The sloganeering did not go well for democrats today. Every person living in or near a city knows that they aren’t safe. That is why guns sales are through the roof. Falling back on getting rid of private gun ownership isn’t hitting it out of the park.
And no doubt they are still using this guide book:
https://s3.documentcloud.org/documents/748675/gun-violencemessaging-guide-pdf-1.pdf