Really, her mistake cost them BILLIONS in Sales revenue.
BILLIONS, not millions.
The fact that Brenden Whitworth (or whatever his name is) hasn’t fired her yet tells me that what she did is mighty fine with him. He has issued no apology. He has her back. The DEI movement is embedded strongly and deeply in these corporations. They don’t care one whit that they are seeking to divide us, and since they want to keep it up. I’m happy to let them go.
We haven’t had BL or Bud in this house for many years, but we have had many of the others, Shock Top, Kona, Stella, Mich Ultra, Goose Island, Elysian, and Omission among them.
I now have that list permanently on my phone for when I go to the store to refer to. AB will no longer get any of my money. Guests will have to bring their own if they want it. We won’t be offering it here. There are PLENTY of other great brands.
I do have to keep watch out for all companies now though. The DEI overlords are making me do my homework.