so if BL goes extinct but inbev survives
is it a success or a failure?
I would probably call it a “qualified success”.
Bud Lite was a seller, perhaps not huge but still bringing in money to the company.
If Bud Lite goes extinct it brings in ZERO MONEY to the company and that is going to last.
Plus the fact the the brand name will forever be associated with the Budweiser brand as a whole.
A lot of folks will just migrate to a brand that doesn’t piss them off with stupid woke bullcrap, lot’s of alternatives out there.