Cord cutting has ratcheted up in the past three years, and now a majority are not going to a live TV service replacement (YouTube TV, Hulu, Sling, FuboTv, etc.) I suspect a portion of that is due to being force-fed woke shows, movies, and commercials, but that's not the entire reason.
The key is understanding that while going woke cannot destroy a company completely it erodes the customer base for the long term.
For major corporations it is like flushing billions of future dollars down the toilet.
It is like shooting yourself in the leg to make a political statement. You will probably survive and may even fully recover—but it is really dumb.
Most people I know pay for live TV only during sports season (around here that’s college football season). Then they pay for just one streaming service at a time (i.e. just Hulu, or just Netflix) and watch all the non-woke shows on that service they haven’t seen before. Then they cancel that service and start a new one (i.e. switch from Netflix to Hulu) to watch all the non-woke shows on that service, etc. I do that with CBS during football season (since my area isn’t good for over-the-air reception even with HD antenna, and CBS has a contract with SEC football for airing the big games, thus in the fall I pay for CBS streaming). So in the fall I catch up on Blue Bloods and NCIS.